Special Event Branding


The Amaz!ng Meeting

Science Meets Art

The Amaz!ng Meeting, sponsored by the James Randi Educational Foundation, is an annual conference for critical thinkers and professional skeptics. 2015’s theme was A Celebration of a Reasoned Life in honor of “The Amazing” Randi’s retirement.

Marrying art and design with logic and reason to appeal to our science-minded audience, we presented two distinctive design directions. One, industrial and steampunk-inspired, and the other—the direction chosen by the client—inspired by natural patterns and fractals.

Given the superstition and mysticism surrounding the number 13, it seemed only natural to highlight that 2015 was the 13th year for the conference.

Method to the Madness

To honor him, many pieces prominently featured various renderings of “The Amazing” Randi’s charismatic visage.

The Phi Mask uses the Golden Ratio to map out the relative proportions of the human face. Extending the rays past the vertices of the Golden Decagon surrounding the mask create the webs that are used in the background of many of the elements.

Seeing in 3-D

We were asked to use ChromaDepth 3-D elements as accents in some of the materials. According to the wealth of knowledge that is Wikipedia,

Chromadepth is a system that produces a stereoscopic effect based upon differences in the diffraction of color through special glasses which gives the illusion of colors taking up different positions in space, with red being in front, and blue being in back.

“The Amazing” James Randi himself donned the fashionable glasses—dubbed skepti-specs—to enjoy the special effects.

“The Amazing” James Randi himself donned the fashionable glasses—dubbed skepti-specs—to enjoy the special effects.

From a program guide filled with brainteasers to wearable art, TAM!13 was branded from web to toe.