Discovery Life Channel
You’ve heard it time and time again. Eat right, exercise regularly, and drink lots of water; these are ingredients to living a longer, healthier life. But those with digestive issues know that sometimes you need a little extra help. Discovery Life and Digestive Advantage aimed to deliver that message.
Opting not to show the perfect person with a six-pack and tight derriere, we chose a friendly, more approachable route through character animation. This method allowed us to feature a very diverse group of characters, a wide range of eye-catching colors and movement that was whimsical and fun. At the end of the day everyone was jumping for joy!