Documentary director Kevin Michael Johnson had an ambitious dream: debut his film about World of Warcraft players who participate in Raiding at BlizzCon, "Blizzard Entertainment's celebration of epic games and an epic community." To help make that dream a reality he enlisted HUGO's expertise on all things branding. HUGO designed a logo for the film, shot and produced the title sequence, designed t-shirts and posters to celebrate the event.
And guess what, Kevin achieved his goal with rave reviews from the live crowd watching his film for the first time - at BlizzCon.