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The Raid Documentary

Branding

Documentary director Kevin Michael Johnson had an ambitious dream: debut his film about World of Warcraft players who participate in Raiding at BlizzCon, "Blizzard Entertainment's celebration of epic games and an epic community." To help make that dream a reality he enlisted HUGO's expertise on all things branding. HUGO designed a logo for the film, shot and produced the title sequence, designed t-shirts and posters to celebrate the event. And guess what, Kevin achieved his goal with rave reviews from the live crowd watching his film for the first time - at BlizzCon.
Creative Director
Matt Guastaferro
Creative Director/Design
Richard Jenrette
Design/Animation
Michael Guastaferro
Director/Editor
Matt Guastaferro
Music & Sound Design
Ben Wittman