Holiday Graphics Package

TV One

We partnered with TV One to create their Holiday Branding package. Part of the branding effort was to come up with a “holiday inspired” tag line that could live comfortably with their existing tagline “Where Black Life Unfolds”. We explored a variety of directions but there was no escaping a simple substitution of “Black Life” with “Holiday Fun”. Excited about “Where Holiday Fun Unfolds” as the new tagline, we began designing concepts that supported this theme. The ultimate solution was turning their iconic numeral “1” into a gift box that would “unfold” to reveal the logo and tagline. We redesigned their background tapestry with holiday themed imagery, words and phrases to complete the holiday package.