MotorTrend Network IDs
Network ID's
As part of a network on-air refresh, we were challenged to develop 5 network IDs targeting MotorTrend’s different audiences.
From the weekend “car guy”, to the affluent, to the racing aficionado, and the backroads street racer, what unites them all is their love and curiosity for cars. These IDs represent viewers’ interests and the plethora of different programming on the network.
A series of IDs came out featuring MT’s killer footage of vintage, speed, and muscle cars riding the city, the desert, the beach, and the mountains. These can be program-specific, run anywhere on the network, or be used during live events.
Over the Horizon
Put the Top Down
Sunshine Cool
Car Show