Premier Protein
Co-Branded Campaign
An Unlikely Pair
The task was to create a spot that combined the uniqueness of A&E Network with something quite specific like Premier Protein drinks. One might not think of the A&E audience as a likely candidate for a pairing like this. But we pulled it off by tapping into the vibe of the network and colorful branding of Premier Protein, we were able to create a one-of-kinda spot full of energy and life.
The Style
Developing a style was a challenge, and without knowing exactly which direction everyone wanted to go, we decided to really push with three different types of styles. The client really gravitated toward the third one and so we were off to the races.
Storyboards
Bold and vibrant colors jumping off a plain gray background set the tone early for how we wanted this to feel. After some back and forth, and combined with really cool gestural transitions that kept the energy flowing from scene to scene, we made the necessary adjustments to land at the final spot that lives on to this day.
