Year 2
After a very successful first year, we had to up our game for the following year. A stylish new logo combined with very similar messaging, eye-catching and vibrant color and, of course, real-life butts!
According to popular legend, the heart-shape that we know today originated from the shape of the female buttocks. This universal symbol of love was transformed to serve as the icon for the Love Your Butt Colon Cancer Awareness Campaign.
Butts, butts everywhere! Booties and patooties, tuchuses and buns. On buses, and billboards, in subway stations and metro cars. From a keister in Times Square to a caboose in Hollywood. Throughout the month of March, The Love Your Butt campaign was seen coast to coast encouraging everyone to love their butts by promoting the importance of getting screened.
“Getting it checked” was made a whole lot easier just by entering a zip code to find the screening centers nearest you. #loveyourbutt allowed people to show their support through social media. Instagrammed photos of the Love Your Butt hand gesture were displayed on the website.
The PSA was filled with butts from all walks to help spread the message. A ballerina, a cowboy, a golfer, and even Santa shook their money-makers to encourage viewers to get screened.