Walk Swiftly Productions invited us along for a very cool journey. UC Irvine is changing the way we view Esports on university campuses. This docuseries explores the life of collegiate “gamers” as they strive for the ultimate prize of being the best at their sport. The challenge of developing a logo and look that satisfied a very tough audience of gamers and sports junkies was one we relished. Along with the logo and open animation came player profile cards and other animated elements required to bring these two unique worlds together in harmony.