When our friends at APCO called saying they have just two weeks to create a promotional video, but it must be all stock because they had zero original footage...what do you do? No, you don't call the Ghostbusters - although they'd be a lot of fun. You buckle down and focus on the story. What is trying to be said? If you can answer that question first, then all of the other ones fall into place much more nicely. This is the story of humanity, of aging gracefully, of living long and healthy lives to enjoy them with the ones we love. That's a story we can build something around! And so we did.

Oh, and let's not forget to color correct all that wonderful stock footage from various unknown sources. A task, of course, we were quite prepared to handle.