MotorTrend Network came to us with a unique challenge: create network IDs for their audience. But their audience is quite varied, from the weekend "car guy," to the affluent, to the racing aficionado, the backroads street racer. So, we turned the team lose and created a series of IDs that spoke to all of them.

With run-times from :10 to :03, these can be program-specific or just run anywhere on the network. They can also be used during live events. With access to MotorTrend's wide archive of killer footage, new animated logo, and custom sound design, these spots truly encompass the heart of the MotorTrend audience.