A new season of Naked and Afraid called for something a little different, something a little more raw. With a Nine Inch Nails-inspired music track we loved the idea of going back in time with some 90s and 00s grungy typography and heavily textured video of creepy crawlers and other things that hide in your boots at night. The typography and endpage created an uneasiness that partnered wonderfully with the edit as the newest season of participants struggle to survive in daunting and harsh environments. This is a promo that left viewers uncomfortable and undoubtedly curious about what this new season might hold.