October is Domestic Violence Awareness Month. It was an honor working with the fantastic team at Investigation Discovery helping to craft this campaign from the logo to the brand guide to the PSA to the internal sizzle reel.

With a lot of input coming in about how the logo should look and feel, we landed on an option that creates a big moment and hammers home the message in a very succinct way: NO, this is not ok. A cacophony of abusive and "repentant" voices bombard us for the first half of the PSA, and then bringing the levels down to a dramatically where we can meet viewers in a calm space to share the potentially live-saving information.