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TAM! – The Amaz!ng Meeting

Special Event Branding

SCIENCE MEETS ART

The Amaz!ng Meeting, sponsored by the James Randi Educational Foundation, is an annual conference for critical thinkers and professional skeptics. 2015’s theme was A Celebration of a Reasoned Life in honor of “The Amazing” Randi’s retirement. Marrying art and design with logic and reason to appeal to our science-minded audience, we presented two distinctive design directions. One, industrial and steampunk-inspired, and the other—the direction chosen by the client—inspired by natural patterns and fractals. Given the superstition and mysticism surrounding the number 13, it seemed only natural to highlight that 2015 was the 13th year for the conference.

PHYSICAL FUN!

From a program guide filled with brainteasers & 3D designs to wearable art, TAM!13 was branded from web to toe.

SEEING IN 3-D

We were challenged to create some fun accents that would live in the materials. We settled on a technique called Chromadepth. According to the wealth of knowledge that is Wikipedia, Chromadepth is a system that produces a stereoscopic effect based upon differences in the diffraction of color through special glasses which gives the illusion of colors taking up different positions in space, with red being in front, and blue being in back. “The Amazing” James Randi himself donned the fashionable glasses—dubbed skepti-specs—to enjoy the special effects.