How do you turn TLC into “Tails-L-C”? With a little help from some four-legged friends, of course!

In this Telly and Promax award-winning campaign, two well-known brands come together to promote a sneak peek at a highly anticipated film. HUGO and TLC combined forces to promote Disney’s Zootopia, a film taking place in a gleaming metropolis populated by anthropomorphic mammals. It was one “wild” ride–pun intended!

Using a variety of skins, hides, and pelts, the TLC logo became “animalized."*
*No animals were harmed in the making of these logos.

Using an animation toolbox provided by Disney, and working with the TLC production staff, research was done on every mammal known in the animal kingdom to swap out and create new show titles that mimicked TLC programming. With an accelerated schedule and lots to do, we had to be clever as a fox and as quick as a bunny.

The same animation toolbox provided enough content to develop multiple versions of the promo, each slightly different from one another.